There are various technicalities involved in hardcore SEO content writing. A lot of different variables come into play and only writers experienced in the field have the ability to bring all variable factors together to create the perfect written copy.
For SEOs, the optimal write-up is one that is as qualitatively good as it is SEO-optimal. Both discoverability and quality are important in SEO and one cannot be sacrificed for another.
This brings us to the crux of content writing as a profession. Professionals in the field not only have to work on developing quality copies, but also be able to follow SEO guidelines which help with the discoverability and organic traffic a website gets.
There are many technicalities content writers take care of while writing content. One such technicality is the use of synonyms. Normally, content writers use synonyms in their content to introduce more diversity and meet certain SEO guidelines.
SEO content writing mandates professionals to make healthy use of synonyms. This much is well established amongst content writers. However, there has been a pushback of-late when it comes to the use of synonyms. Many SEOs have noticed that the usage of synonyms has more to do with keyword stuffing than bringing actual improvement to content. This assertion has been disputed by many SEOs.
In this article, we discuss how the right use of synonyms in a given piece of content can be managed.
Why are Synonyms Important?
Synonyms are important because the way people search for something is often not the same as what content writers think they do.
Let’s say you are writing a blog post on how to make a french toast. In many parts of the world, people know french toast as egg toast. Thus, using the word egg toast in your content is important as it will bring more universality to your content.
Google SEO is built to understand synonym usage. In order to cater to the needs of the audience, the use of synonyms is important.
Where to Use Synonyms?
Synonyms should be used where they can be added naturally. The one thing Google SEO does not like is when keywords are crammed into content when they’re not needed.
If the synonym of the primary or secondary keyword can be added to a given piece of content naturally, content writers should consider adding it. The key point to note here is that the word or the phrase should appear naturally. There is absolutely no point in using a synonym that doesn’t actually come up in the natural scheme of things. If the use of a synonym is not required, there is no need to use it in the content.
The reason there have been questions over the use of synonyms is that there has been overuse of synonyms in write-ups where there is no need for such a thing.
The distinction between where a synonym is needed and where it isn’t can be made by content writers. Thus, it is vital for content writers to make sure their use of synonyms is in line with their actual need in the content.
In conclusion, this article covers how the use of synonyms should be managed by content writers.
About the Author – Raman Iyer is a content writer and blogger currently working for DelhiCourses.in, an institute known for its digital marketing training in Delhi.